B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- in app survey response rate for In-app surveys (web and mobile) (2023)
Screeb's 2023 dataset reported an approximate in-app survey response rate of 12% across web and mobile.
- Approximate figure reported in benchmark comparison table
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Screeb
Primary
Tier C
https://refiner.io/blog/improve-in-app-survey-response-rates/ ↗
Source Article
How to Improve In-app Survey Response Rates
How to Improve In-App Survey Response Rates: Benchmarks, Triggers, and 14 Proven Tactics
TL;DR
- A healthy in‑app survey response rate is 25%–30%. Refiner’s 2025 data averages ~27% response and ~24% completion when timing, targeting, and native UI are dialed in.
- Biggest lifts come from meaningful …
Original Research
Screeb
· Original study ↗
Methodology
Vendor dataset, web and mobile combined; approximate figure (~12%), as reported in Refiner's comparison table of vendor benchmarks.
Methodology documented
Segmentation
IndustryAll
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
In-app surveys (web and mobile): 12% in app survey response rate. Source: Screeb (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/screeb-in-app-survey-response-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/screeb-in-app-survey-response-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- in app survey response rate for In-app surveys (web and mobile)<br><small>Source: Screeb (2023) · <a href="https://lighthousedata.io/data/screeb-in-app-survey-response-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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