B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- in app survey response rate for In-app surveys (cross-app aggregate) (2025)
Business of Apps reported an aggregated in-app survey response rate of 13% across apps and verticals in 2025.
- Aggregated data across apps and verticals
- Denominator definition not specified by the citing source
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business of Apps
Primary
Tier C
https://refiner.io/blog/improve-in-app-survey-response-rates/ ↗
Source Article
How to Improve In-app Survey Response Rates
How to Improve In-App Survey Response Rates: Benchmarks, Triggers, and 14 Proven Tactics
TL;DR
- A healthy in‑app survey response rate is 25%–30%. Refiner’s 2025 data averages ~27% response and ~24% completion when timing, targeting, and native UI are dialed in.
- Biggest lifts come from meaningful …
Original Research
Business of Apps
· Original study ↗
Methodology
Aggregated data across apps and verticals, as reported in Refiner's comparison table of vendor benchmarks. Denominator definition not stated by the citing source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
In-app surveys (cross-app aggregate): 13% in app survey response rate. Source: Business of Apps (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businessofapps-in-app-survey-response-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businessofapps-in-app-survey-response-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- in app survey response rate for In-app surveys (cross-app aggregate)<br><small>Source: Business of Apps (2025) · <a href="https://lighthousedata.io/data/businessofapps-in-app-survey-response-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.