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27.52%

27.52% -- in app survey response rate for In-app surveys (Refiner dataset, web and mobile) (2025)

Name: In App Survey Response Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2025 · n=1,382 · Refiner

Refiner's 2025 study of 1,382 in-app surveys across web and mobile found an average response rate of 27.52%.

Calculated as saved submissions divided by unique survey views, not raw impressions or eligible users

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Attribution: Refiner View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

27.52%

Unit

Percentage

Data Vintage

2025

Entity

In-app surveys (Refiner dataset, web and mobile)

Sample Size

1,382

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Refiner Primary Tier A

https://refiner.io/blog/improve-in-app-survey-response-rates/ ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

How to Improve In-app Survey Response Rates

How to Improve In-App Survey Response Rates: Benchmarks, Triggers, and 14 Proven Tactics TL;DR - A healthy in‑app survey response rate is 25%–30%. Refiner’s 2025 data averages ~27% response and ~24% completion when timing, targeting, and native UI are dialed in. - Biggest lifts come from meaningful …

Original Research

Refiner · Original study ↗

Methodology

Refiner vendor dataset: 1,382 in-app surveys, ~50M views across web and mobile. Response defined as saved submissions divided by unique survey views (not raw impressions); test traffic removed; results normalized in fixed 30-day windows; short surveys with central placement performed best.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

In-app surveys (Refiner dataset, web and mobile): 27.52% in app survey response rate. Source: Refiner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/refiner-in-app-survey-response-rate-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/refiner-in-app-survey-response-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.52%</strong> -- in app survey response rate for In-app surveys (Refiner dataset, web and mobile)<br><small>Source: Refiner (2025) · <a href="https://lighthousedata.io/data/refiner-in-app-survey-response-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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