B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- brand awareness rate for Samsung Galaxy Gear (UK consumers) (2015)
22% of UK respondents were aware of the Samsung Galaxy Gear.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fizz Experience
Primary
Tier B
https://www.wearabletechnology-news.com/news/2015/mar/13/consumer-awareness-wearable-tech-far-outstr… ↗
Source Article
Consumer awareness of wearable tech far outstrips product knowledge, survey reveals
Consumer awareness of wearable tech far outstrips product knowledge, survey reveals
(c)iStock.com/hh5800
A survey from experiential agency Fizz Experience has found while almost half of UK respondents were aware of the Apple Watch, only one in five had adequate knowledge of the product.
The research…
Original Research
Fizz Experience
· Original study ↗
Methodology
Fizz Experience survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Samsung Galaxy Gear (UK consumers): 22% brand awareness rate. Source: Fizz Experience (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samsung-galaxy-gear-awareness-uk-2015
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<blockquote cite="https://lighthousedata.io/data/samsung-galaxy-gear-awareness-uk-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- brand awareness rate for Samsung Galaxy Gear (UK consumers)<br><small>Source: Fizz Experience (2015) · <a href="https://lighthousedata.io/data/samsung-galaxy-gear-awareness-uk-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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