B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$11,200,000,000
$11,200,000,000 -- ad spend for Samsung (2017)
Samsung spent $11.2 billion on advertising and sales promotions in 2017.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$11,200,000,000
Unit
Currency Usd
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdNews
Primary
Tier B
https://thinkradius.com/weekly-must-reads-53/ ↗
Source Article
Weekly Must Reads - Radius
What are the top marketing and advertising stories this week? We’re glad you asked. Catch up on the news you need to know this week with our Weekly Must Reads.
Burger King’s Whopper of a Deal
The fast food war has reached new heights. Last week, Burger King launched their “Whopper Detour” campaign t…
Original Research
AdNews
· Original study ↗
Methodology
Reported via AdNews citing industry data
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
Channelpaid_ads
Cite this stat
Plain Text
Samsung: $11,200,000,000 ad spend. Source: AdNews (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samsung-ad-spend-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/samsung-ad-spend-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$11,200,000,000</strong> -- ad spend for Samsung<br><small>Source: AdNews (2017) · <a href="https://lighthousedata.io/data/samsung-ad-spend-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.