B
Evidence Grade B
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14%
14% -- generative ai adoption rate for sales and marketing functions (2023)
According to McKinsey's State of AI in 2023, 14% of sales and marketing functions are using generative AI.
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Lighthouse Research Team
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Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.exhibit-b.com/blog-posts/so-how-does-ai-benefit-the-audience-exactly ↗
Source Article
So how does AI benefit the audience, exactly?
So how does AI benefit the audience, exactly?
One of my favourite business book titles is Where are the Customers’ Yachts? by Fred Schwed. Written in 1940 about the world of Wall Street investing, it starts with a story of a visitor to New York who is admiring some expensive boats in a marina and to…
Original Research
McKinsey
· Original study ↗
Methodology
Citing McKinsey State of AI in 2023 report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
sales and marketing functions: 14% generative ai adoption rate. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-marketing-genai-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/sales-marketing-genai-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- generative ai adoption rate for sales and marketing functions<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/sales-marketing-genai-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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