B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- population penetration rate for Safaricom Ethiopia (2023)
Safaricom Ethiopia has penetrated approximately 10% of the population.
- approximately
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Brand Finance
Primary
Tier A
https://africanmarketingconfederation.org/kenyas-safaricom-is-the-most-valuable-non-sa-brand-study-f… ↗
Source Article
Kenya’s Safaricom is the most valuable non-SA brand, study finds – African Marketing Confederation
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BRAND VALUATION
By our News Team | 2023
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Original Research
Brand Finance
· Original study ↗
Methodology
Brand Finance Africa 200 report
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Safaricom Ethiopia: 10% population penetration rate. Source: Brand Finance (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/safaricom-ethiopia-population-penetration-2023
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<blockquote cite="https://lighthousedata.io/data/safaricom-ethiopia-population-penetration-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- population penetration rate for Safaricom Ethiopia<br><small>Source: Brand Finance (2023) · <a href="https://lighthousedata.io/data/safaricom-ethiopia-population-penetration-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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