B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4x
4x -- return on ad spend for SaaS company's email campaign (2025)
A SaaS software firm achieved a 4:1 ROAS on email campaigns tracked using shortened links with UTM parameters.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Choto.co
Primary
Tier A
https://blog.choto.co/measure-roas-short-links/ ↗
Source Article
How to Measure ROAS Using Shortened Links - Choto.co Blogs
Measuring ROAS using shortened links helps marketers understand campaign success. Many struggle to track returns on ad spend due to scattered data or complex analytics. This guide offers a clear path to measure return on ad spend (ROAS) with shortened links, showing how tools like Choto.co simplify …
Original Research
Choto.co
· Original study ↗
Methodology
Calculated as total revenue divided by ad spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS company's email campaign: 4x return on ad spend. Source: Choto.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas_email_roas
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<blockquote cite="https://lighthousedata.io/data/saas_email_roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4x</strong> -- return on ad spend for SaaS company's email campaign<br><small>Source: Choto.co (2025) · <a href="https://lighthousedata.io/data/saas_email_roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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