B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80.9%
80.9% -- inbox placement rate for SaaS industry (2025)
The SaaS industry has an inbox placement rate of 80.9%.
- Often tied to poor list hygiene and cold outreach
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
makeautomation.co
Primary
Tier C
https://makeautomation.co/how-to-improve-email-deliverability/ ↗
Source Article
How to Improve Email Deliverability for B2B and SaaS | MakeAutomation
How to Improve Email Deliverability for B2B and SaaS
When you're trying to improve your email deliverability, it all really boils down to three things: getting your technical setup right with things like SPF and DKIM, keeping your contact lists squeaky clean, and earning a great sender reputation by…
Original Research
makeautomation.co
· Original study ↗
Methodology
Cited industry email deliverability statistic; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS industry: 80.9% inbox placement rate. Source: makeautomation.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-inbox-placement-rate-80-9
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saas-inbox-placement-rate-80-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80.9%</strong> -- inbox placement rate for SaaS industry<br><small>Source: makeautomation.co (2025) · <a href="https://lighthousedata.io/data/saas-inbox-placement-rate-80-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.