B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- internet advertising market share for South Africa internet advertising (2023)
Internet advertising in South Africa is expected to account for 25% of the total ad market in the country by 2023.
- forecast / projection
Lighthouse Research Team
Last verified:
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Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Facebook vs Google Ads The Best Choice For Your South African Business
Internet advertising in South Africa is expected to account for 25 percent of the total ad market in the country, with a value of over 580 million U.S. dollars by 2023!
Those ‘sponsored’ posts you keep seeing on your Facebook timeline as well as the ads on Google for the exact thing you are looking …
Methodology
Forecast cited in blog article; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
South Africa internet advertising: 25% internet advertising market share. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-internet-ad-share-2023
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<blockquote cite="https://lighthousedata.io/data/sa-internet-ad-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- internet advertising market share for South Africa internet advertising<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/sa-internet-ad-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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