B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- internet advertising market share for Italy (2015)
In 2015, Internet advertising accounted for 29% of the Italian advertising market.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Doxa
Primary
Tier A
http://www.doxa.it/news/internet-advertising-in-italia-arrivera-a-24-miliardi-di-euro-nel-2016/ ↗
Source Article
Internet Advertising in Italia: arriverà a 2,4 miliardi di euro nel 2016
Gli Internet Media, ossia la pubblicità online e la spesa degli utenti per contenuti Media (news, Video e musica in streaming) fruiti su Pc, Smartphone, Tablet e Smart Tv connesse, giocano un ruolo sempre più rilevante: crescono dell’11% e raggiungono nel 2015 un valore prossimo ai 2,3 miliardi di e…
Original Research
Doxa
· Original study ↗
Methodology
Second to TV (49%) and ahead of Print (17%) and Radio (5%).
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Italy: 29% internet advertising market share. Source: Doxa (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet-advertising-market-share-italy-2015
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<blockquote cite="https://lighthousedata.io/data/internet-advertising-market-share-italy-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- internet advertising market share for Italy<br><small>Source: Doxa (2015) · <a href="https://lighthousedata.io/data/internet-advertising-market-share-italy-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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