B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36.1%
36.1% -- internet advertising market share for South African advertising market (2022)
Internet advertising accounted for 36.1% of the overall advertising market in South Africa in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36.1%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
IAB South Africa
Primary
Tier A
https://ianetwork.co.za/digital-advertising-spend-continues-to-grow-iab-reports/ ↗
Source Article
DIGITAL ADVERTISING SPEND CONTINUES TO GROW, IAB REPORTS
DIGITAL ADVERTISING SPEND CONTINUES TO GROW, IAB REPORTS
Companies are relying on AI to create targeted campaigns, especially because of the looming phasing-out of third-party cookies.
Article published in businesslive.co.za (redzone) – 30 SEPTEMBER 2024 – 12:06
IMAGE/PICTURE SOURCE: 123rf/RA2 STUDI…
Original Research
IAB South Africa
· Original study ↗
Methodology
IAB South Africa Online AdSpend Report with PwC
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 36.1% | |
| 2023 | 39.8% | +10.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
South African advertising market: 36.1% internet advertising market share. Source: IAB South Africa (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-internet-ad-share-2022
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<blockquote cite="https://lighthousedata.io/data/sa-internet-ad-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.1%</strong> -- internet advertising market share for South African advertising market<br><small>Source: IAB South Africa (2022) · <a href="https://lighthousedata.io/data/sa-internet-ad-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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