B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- consumer preference rate for South African consumers (2012)
55% of surveyed South Africans reported that it is more important for food to be satisfying than healthy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2012
Entity
Geography
ZA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nestlé South Africa
Primary
Tier B
http://www.thenewage.co.za/65945-12-53-SA_needs_a_healthy_eating_wakeup_call ↗
Source Article
SA needs a healthy eating wake
Original Research
Nestlé South Africa
· Original study ↗
Methodology
Nestlé South Africa research study on nutrition, health and wellness attitudes
Methodology documented
Segmentation
Industrymarketing
RegionZA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
South African consumers: 55% consumer preference rate. Source: Nestlé South Africa (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-food-taste-over-health-55pct
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<blockquote cite="https://lighthousedata.io/data/sa-food-taste-over-health-55pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumer preference rate for South African consumers<br><small>Source: Nestlé South Africa (2012) · <a href="https://lighthousedata.io/data/sa-food-taste-over-health-55pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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