B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.28%
9.28% -- campaign response rate for Royal National Lifeboat Institution (RNLI) summer campaign (2013)
The RNLI summer campaign achieved a response rate of 9.28% with the help of FastStats revised customer segmentation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9.28%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Apteco
Primary
Tier A
https://www.apteco.de/community/news/apteco-mit-neuer-marketing-cloud-strategie ↗
Source Article
Apteco mit neuer Marketing-Cloud-Strategie
Original Research
Apteco
· Original study ↗
Methodology
Response rate attributed to customer segmentation revised with Apteco FastStats; campaign year inferred from article/conference date (November 2013); German decimal comma normalized to 9.28%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Royal National Lifeboat Institution (RNLI) summer campaign: 9.28% campaign response rate. Source: Apteco (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rnli-summer-campaign-response-rate-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rnli-summer-campaign-response-rate-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.28%</strong> -- campaign response rate for Royal National Lifeboat Institution (RNLI) summer campaign<br><small>Source: Apteco (2013) · <a href="https://lighthousedata.io/data/rnli-summer-campaign-response-rate-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.