B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- customer spend uplift for loyalty program members (2025)
People in customer rewards programs spend 13% to 20% more over time.
- Reported as a range of 13-20%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
loyally.ai
Primary
Tier C
https://loyally.ai/blog/posts/best-customer-reward-programs-2025-top-15-list ↗
Source Article
Top 15 Customer Reward Programs You Need to Know About in 2025 — Loyally.ai
You want to know the best customer reward programs in 2025, right? These programs help you earn more every time you shop, eat out, or book a hotel. Today, most people earn points, cashback, or perks with every visit. You can earn rewards faster with digital solutions like Loyally AI. Businesses see …
Original Research
loyally.ai
· Original study ↗
Methodology
Range reported as 13-20%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
loyalty program members: 13% customer spend uplift. Source: loyally.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rewards-members-spend-13-20-more
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<blockquote cite="https://lighthousedata.io/data/rewards-members-spend-13-20-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- customer spend uplift for loyalty program members<br><small>Source: loyally.ai (2025) · <a href="https://lighthousedata.io/data/rewards-members-spend-13-20-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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