B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- customer spend uplift for existing customers vs new customers (2024)
Existing customers spend 67% more than new customers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business 2 Community
Primary
Tier C
https://planleft.com/blog/3-tips-achieve-true-customer-loyalty/ ↗
Source Article
3 Tips to Achieve True Customer Loyalty - Plan Left
There’s no way around it: getting a customer is way more expensive than keeping one. This huge fact may be hard to believe when we hear horror stories about customer service. Why would a company let any of their customers go away angry if they know that finding a replacement customer will cost six t…
Original Research
Business 2 Community
· Original study ↗
Methodology
Blog citing Business 2 Community; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
existing customers vs new customers: 67% customer spend uplift. Source: Business 2 Community (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-customers-spend-67-more
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<blockquote cite="https://lighthousedata.io/data/existing-customers-spend-67-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- customer spend uplift for existing customers vs new customers<br><small>Source: Business 2 Community (2024) · <a href="https://lighthousedata.io/data/existing-customers-spend-67-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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