B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- customer spend uplift for existing customers (2025)
Existing customers are more likely to spend 30% more on a new product compared to new customers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hiver
Primary
Tier C
https://www.planify.in/masterclass/angel-investing-masterclass/financial-markets-concepts-terminolog… ↗
Source Article
Financial Markets Concepts & Terminologies- Markets
Module 3
Angel Investing Masterclass
In the first unit of our series, we covered in-depth Angel Investing, the need for angel investing, what to expect of it and why should one not do angel investing. Now, we introduce you all to the second unit of our Masterclass covering Financial Concepts and Ter…
Original Research
Hiver
· Original study ↗
Methodology
Report by Hiver cited in educational article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
existing customers: 30% customer spend uplift. Source: Hiver (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-customers-spend-30-more
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<blockquote cite="https://lighthousedata.io/data/existing-customers-spend-30-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer spend uplift for existing customers<br><small>Source: Hiver (2025) · <a href="https://lighthousedata.io/data/existing-customers-spend-30-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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