B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

67%

67% -- customer spend uplift for loyal customers vs new customers (2026)

2026  · lootly.io

Loyal customers spend 67% more than new customers.

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Attribution: lootly.io View source
Lighthouse Research Team
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Source verified Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
loyal customers vs new customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
lootly.io Primary Tier C
https://lootly.io/resources/72/the-best-magento-loyalty-program-extensions-for-scaling-your-e-commer… ↗
Confidence: 23/100 Vintage: 2026 Channel: Deep Crawl
Source Article
The Best Magento Loyalty Program Extensions for Scaling Your E-Commerce Business
Aleksandra Velkova on January 20, 2026 Building customer loyalty is critical for Magento store owners looking to maximize revenue and reduce acquisition costs. While one-time purchases keep the lights on, repeat customers drive sustainable growth. Magento commerce provides the flexibility to impleme…
Original Research
lootly.io · Original study ↗

Cited statistic in vendor blog; original source not identified

Methodology documented
Industrymarketing
Plain Text
loyal customers vs new customers: 67% customer spend uplift. Source: lootly.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyal-customers-spend-67-more
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<blockquote cite="https://lighthousedata.io/data/loyal-customers-spend-67-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- customer spend uplift for loyal customers vs new customers<br><small>Source: lootly.io (2026) · <a href="https://lighthousedata.io/data/loyal-customers-spend-67-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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