B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$1
$1 -- revenue per recipient for e-commerce email flows (January 2026)
E-commerce automated email flows generated an average of $1.04 in revenue per recipient across the agency's portfolio in January 2026.
- Represents aggregate data from 11 e-commerce client brands managed by a single agency rather than a broad industry-wide census.
- Revenue is based on Klaviyo last-touch attribution.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
January 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
75
Source
bsandco.us
Primary
Tier A
https://bsandco.us/blog-post/ecommerce-email-marketing-benchmarks-january-2026 ↗
Source Article
E-Commerce Email Marketing Benchmarks — January 2026
E-Commerce Email Marketing Benchmarks — January 2026
Flows generated 2–75x more revenue per recipient than campaigns across every single brand we manage.
Not most brands. Every brand. No exceptions.
We run email for e-commerce brands across food & bev, apparel, health & wellness, beauty, jewelry, ge…
Original Research
bsandco.us
· Original study ↗
Methodology
Aggregated data from multiple e-commerce brands managed by the agency.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
e-commerce email flows: $1 revenue per recipient. Source: bsandco.us (January 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revenue-per-recipient-january-2026
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<blockquote cite="https://lighthousedata.io/data/revenue-per-recipient-january-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- revenue per recipient for e-commerce email flows<br><small>Source: bsandco.us (January 2026) · <a href="https://lighthousedata.io/data/revenue-per-recipient-january-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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