B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$1
$1 -- revenue per recipient for Browse abandonment email campaigns (Klaviyo study) (2025)
According to a Klaviyo study of 1,000 browse abandonment campaigns sent to over one million recipients, the average revenue per recipient was $1.35.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://emailmastery.org/teardown/yeti-email-marketing-teardown/ ↗
Source Article
The YETI Email Marketing Teardown - Email Mastery
YETI is an eCommerce store that sells all different types of outdoor gear — from trailhead dog beds and custom dog bowls to drinkware and coolers.
But this all started when YETI Coolers launched in 2006 with just one self-proclaimed mission: to “build the cooler you’d use every day if it existed.” Y…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo study of 1,000 browse abandonment campaigns sent to over one million people, as cited by the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Browse abandonment email campaigns (Klaviyo study): $1 revenue per recipient. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-browse-abandonment-revenue-per-recipient
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<blockquote cite="https://lighthousedata.io/data/klaviyo-browse-abandonment-revenue-per-recipient" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- revenue per recipient for Browse abandonment email campaigns (Klaviyo study)<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/klaviyo-browse-abandonment-revenue-per-recipient" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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