B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$2
$2 -- revenue per recipient for average email workflows (2026)
Average email workflows produce $1.94 in revenue per recipient.
- Original study methodology and time period not stated in the source text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Vendor Selection
Primary
Tier C
https://ecommerceboost.io/uncategorized/email-marketing-automation-services/ ↗
Source Article
Email Marketing Automation Services: A Buyer’s Guide
You're probably in one of two situations right now.
You might already have Klaviyo, Omnisend, ActiveCampaign, or another platform installed, but your flows remain incomplete, need maintenance, and fail to generate the revenue you expected. Alternatively, you are sending campaigns manually, seeing so…
Original Research
Email Vendor Selection
· Original study ↗
Methodology
Revenue per recipient generated by average (non-top-tier) email automation flows; attributed to Email Vendor Selection's marketing automation statistics. Serves as the baseline comparison to the $16.96 top-performer figure.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average email workflows: $2 revenue per recipient. Source: Email Vendor Selection (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-workflows-revenue-per-recipient
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<blockquote cite="https://lighthousedata.io/data/average-email-workflows-revenue-per-recipient" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- revenue per recipient for average email workflows<br><small>Source: Email Vendor Selection (2026) · <a href="https://lighthousedata.io/data/average-email-workflows-revenue-per-recipient" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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