B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

$29

$29 -- revenue per recipient for top-performing abandoned cart email programs (2025)

2025  · Klaviyo

According to Klaviyo benchmarks, top-performing abandoned cart email programs hit a revenue per recipient of $28.89.

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Attribution: Klaviyo View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$29
Unit
Currency Usd
Data Vintage
2025
Entity
top-performing abandoned cart email programs
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Klaviyo Primary Tier B
https://kirro.io/conversion-funnel-optimization ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Conversion Funnel Optimization: Stage-by-Stage Playbook
Conversion funnel optimization is finding where people drop out of your buying journey and fixing those spots. Stage by stage. Not all at once. Not by guessing. You measure each step, find the worst leak, test a fix, and repeat. It’s conversion rate optimization applied to each stage of your funnel.…
Original Research
Klaviyo · Original study ↗

Klaviyo benchmarks

Methodology documented
Period Value Change
2025 (current) $29
2026 $29 0%
IndustryRetail Company SizeAll sizes RoleAll marketers Channelemail
Plain Text
top-performing abandoned cart email programs: $29 revenue per recipient. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revenue-per-recipient-top-28-89
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<blockquote cite="https://lighthousedata.io/data/revenue-per-recipient-top-28-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$29</strong> -- revenue per recipient for top-performing abandoned cart email programs<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/revenue-per-recipient-top-28-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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