B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$6
$6 -- revenue per recipient for abandoned cart emails (2024)
In Klaviyo's dataset, abandoned cart emails achieved an average revenue per recipient of $5.81.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$6
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
Klaviyo
Primary
Tier A
https://www.shopify.com/au/enterprise/blog/44272899-how-to-reduce-shopping-cart-abandonment-by-optim… ↗
Source Article
How to Reduce Shopping Cart Abandonment (2025) - Shopify Australia
As of 2024, 70.19% of all online retail orders—e.g., shopping carts—had been abandoned instead of purchased. That’s according to data accumulated by independent research firm Baymard Institute.
The pain of shopping cart abandonment affects both small and large ecommerce businesses alike. But it’s on…
Original Research
Klaviyo
· Original study ↗
Methodology
Data from Klaviyo's dataset.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | $6 | |
| 2026 | $5 | -6.9% |
| 2026 | $4 | -32.5% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
abandoned cart emails: $6 revenue per recipient. Source: Klaviyo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/revenue-per-recipient-abandoned-cart-emails-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/revenue-per-recipient-abandoned-cart-emails-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6</strong> -- revenue per recipient for abandoned cart emails<br><small>Source: Klaviyo (2024) · <a href="https://lighthousedata.io/data/revenue-per-recipient-abandoned-cart-emails-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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