B Evidence Grade B Graded under review Safe to Cite Dated

5% -- profit increase from retention for customer retention (cross-industry) (2017)

Name: Profit Increase From Retention Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2017 · Harvard Business School

Cite this stat Share How we verify

Attribution: Harvard Business School View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2017

Entity

customer retention (cross-industry)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Harvard Business School Primary Tier C

https://www.subscriptiondna.com/blog/what-are-the-benefits-of-the-subscription-business-model-subscr… ↗

Confidence: 47/100 Vintage: 2017 Channel: Deep Crawl

Source Article

Subscription Box Software: Billing Software for Subscription Clubs | DNA

If you’re an entrepreneur, business owner, or even a creative freelancer you’ve got two basic options when it comes to bringing in revenue from your customers and clients: charge by the service or product or work out a subscription billing model. The former might sound simpler and easier to sell, bu…

Original Research

Harvard Business School · Original study ↗

Methodology

Harvard Business School estimate cited by blog; midpoint of 5%-25% range reported

Methodology documented

Segmentation

Industrycustomer_retention RoleAll marketers Channelcontent

Cite this stat

Plain Text

customer retention (cross-industry): 5% profit increase from retention. Source: Harvard Business School (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-increase-profit-hbs

HTML Embed

<blockquote cite="https://lighthousedata.io/data/retention-increase-profit-hbs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- profit increase from retention for customer retention (cross-industry)<br><small>Source: Harvard Business School (2017) · <a href="https://lighthousedata.io/data/retention-increase-profit-hbs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →