B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.25%
0.25% -- click through rate for retargeting display ads (2026)
Expected CTR for display retargeting campaigns is 0.25%.
- Target/expected figure within a sample SEM strategy plan
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
key-g.com
Primary
Tier B
https://key-g.com/blog/8-powerful-sem-strategies-you-must-master-for-peak-performance ↗
Source Article
8 Key SEM Strategies for Peak Performance
8 Powerful SEM Strategies You Must Master for Peak Performance
Begin with a precise setup: implement granular conversion tracking, a clean tagging scheme, and a robust attribution model to lift roas by 25-40% within eight weeks.
Use a data-driven plan to keep brands visible at top positions across t…
Also cited by
2026-09-28
Original Research
key-g.com
· Original study ↗
Methodology
Visible impressions
Segmentation
Industrymarketing
Cite this stat
Plain Text
retargeting display ads: 0.25% click through rate. Source: key-g.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-display-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retargeting-display-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.25%</strong> -- click through rate for retargeting display ads<br><small>Source: key-g.com (2026) · <a href="https://lighthousedata.io/data/retargeting-display-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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