B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10
10 -- click through rate for retargeted emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://www.semrush.com/blog/the-5-rules-of-retargeting-personalization-and-customization-at-its-bes… ↗
Source Article
The 5 Rules of Retargeting: Personalization and Customization at Its Best
Original Research
Semrush
· Original study ↗
Methodology
Compared to average display ad
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retargeted emails: 10 click through rate. Source: Semrush (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retargeting-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- click through rate for retargeted emails<br><small>Source: Semrush (2026) · <a href="https://lighthousedata.io/data/retargeting-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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