B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.7%
0.7% -- click through rate for Retargeting ad campaigns (Facebook/Instagram/Google dynamic retargeting) (2024)
The click-through rate for retargeting ad campaigns is estimated at 0.7%.
- Based on an unnamed third-party estimate
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
digitalsuits.co
Primary
Tier C
https://digitalsuits.co/blog/how-to-reduce-cart-abandonment-rates/ ↗
Source Article
9 Ways to Reduce Cart Abandonment on Shopify | DigitalSuits
Over two-thirds of all carts get abandoned by online shoppers in the United States. The cart abandonment rate here is around 70%. But even if your store’s rate is in line with this figure, it doesn’t mean you can’t reduce cart abandonment – and increase your sales as a result.
Why do carts get aband…
Also cited by
2026-09-22
Original Research
digitalsuits.co
· Original study ↗
Methodology
Article cites 'according to one estimate' without naming the source; no publication date stated, vintage approximated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retargeting ad campaigns (Facebook/Instagram/Google dynamic retargeting): 0.7% click through rate. Source: digitalsuits.co (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-ads-ctr-0-7
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<blockquote cite="https://lighthousedata.io/data/retargeting-ads-ctr-0-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- click through rate for Retargeting ad campaigns (Facebook/Instagram/Google dynamic retargeting)<br><small>Source: digitalsuits.co (2024) · <a href="https://lighthousedata.io/data/retargeting-ads-ctr-0-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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