B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$6,650,000,000
$6,650,000,000 -- mobile ad spend for Retailers (2015)
US retailers are projected to spend $6.65 billion on mobile advertising in 2015.
- Forecast/estimate based on eMarketer data analysis and industry interviews
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$6,650,000,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/US-Digital-Ad-Spending-Will-Approach-60-Billion-This-Year-with-Reta… ↗
Source Article
US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer's 'Digital Ad Spending Benchmarks by Industry' report series based on analysis of hundreds of data sources and interviews with industry executives.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retailers: $6,650,000,000 mobile ad spend. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers-mobile-ad-spend-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retailers-mobile-ad-spend-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6,650,000,000</strong> -- mobile ad spend for Retailers<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/retailers-mobile-ad-spend-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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