B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- ad spend for retail media (Q4 2022)
Retail media accounts for 11% of all global ad spending according to an estimate from Group M cited in Q4 2022.
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Lighthouse Research Team
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Evidence graded
Value
11%
Unit
Percentage
Data Vintage
Q4 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Group M
Primary
Tier B
https://www.marsunited.com/advertising-week-recap-2/ ↗
Source Article
Advertising Week Recap: Putting the 'Commerce' Back into Commercials - Mars United
Whichever word you emphasize, ‘retail media’ is having a major impact on strategy across the marketing industry
If you agree with all of the comments made from the numerous stages during Advertising Week last month, retail media is as lucrative as the Gold Rush, as inspiring as the Super Bowl, and a…
Original Research
Group M
· Original study ↗
Methodology
Estimate from Group M
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail media: 11% ad spend. Source: Group M (Q4 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-ad-spend
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<blockquote cite="https://lighthousedata.io/data/retail-media-ad-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- ad spend for retail media<br><small>Source: Group M (Q4 2022) · <a href="https://lighthousedata.io/data/retail-media-ad-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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