B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- click through rate for Email resend to clickers who did not convert (2024)
The click-through rate on an email resend sent to recipients who clicked but did not convert on the initial send was over 17%.
- Historical data from pre-MPP experiment by author
- Specific to email recipients who clicked but did not convert on the initial send
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailopshop.com
Primary
Tier C
https://emailopshop.com/rethinking-email-resends/ ↗
Source Article
Rethinking Email Resends - Email Optimization Shop by Jeanne Jennings
During the Only Influencers (OI) members-only live discussion a few weeks ago we ended up on a familiar topic: email resends.
But the discussion took a twist which has me rethinking my personal stance on them – and how I’ll recommend my clients handle them.
I wanted to share it here because this may…
Original Research
emailopshop.com
· Original study ↗
Methodology
Author's own pre-MPP resend experiment segmented by action on original email; CTR nearly nine times the full-audience CTR on original send
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email resend to clickers who did not convert: 17% click through rate. Source: emailopshop.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/resend-ctr-clickers-nonconverters
HTML Embed
<blockquote cite="https://lighthousedata.io/data/resend-ctr-clickers-nonconverters" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- click through rate for Email resend to clickers who did not convert<br><small>Source: emailopshop.com (2024) · <a href="https://lighthousedata.io/data/resend-ctr-clickers-nonconverters" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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