B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- repeat customer revenue share for companies (retained customers) (2023)
Retained/old consumers contribute 65% of company revenue.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rgbbroadcasting.com
Primary
Tier C
https://www.rgbbroadcasting.com/blog/where-is-the-ott-industry-headed-in-2023/ ↗
Source Article
Where is the OTT industry headed in 2023?
OTT is no longer a niche. Instead, it has become an industry. It is a significant part of the Media and Entertainment Industry. In 2027, India’s OTT market is predicted to touch $7 billion. Undoubtedly, the pandemic period played a significant role in this growth. With a plethora of services availab…
Original Research
rgbbroadcasting.com
· Original study ↗
Methodology
Cited in blog without named original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (retained customers): 65% repeat customer revenue share. Source: rgbbroadcasting.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-customers-revenue-contribution
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<blockquote cite="https://lighthousedata.io/data/repeat-customers-revenue-contribution" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- repeat customer revenue share for companies (retained customers)<br><small>Source: rgbbroadcasting.com (2023) · <a href="https://lighthousedata.io/data/repeat-customers-revenue-contribution" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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