B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- repeat customer revenue share for small businesses (2021)
Repeat customers generate 40% of a company's revenue.
- Secondary blog citation without original primary study reference
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestbusinesscircle.com
Primary
Tier C
https://bestbusinesscircle.com/how-omnichannel-strategy-could-benefit-your-small-business/ ↗
Source Article
How Following An Omnichannel Strategy Could Benefit Your Small Business - BestBussinessCircle
Following an omnichannel retail strategy creates an integrated and cohesive customer experience no matter how, when, or where they contact your brand. But what actually is it?
What is omnichannel customer service?
Omnichannel customer service is a great way to streamline your approach to customer se…
Original Research
bestbusinesscircle.com
· Original study ↗
Methodology
Cited in secondary blog article; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 40% repeat customer revenue share. Source: bestbusinesscircle.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-customers-40-percent-revenue
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<blockquote cite="https://lighthousedata.io/data/repeat-customers-40-percent-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- repeat customer revenue share for small businesses<br><small>Source: bestbusinesscircle.com (2021) · <a href="https://lighthousedata.io/data/repeat-customers-40-percent-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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