B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
41%
41% -- repeat customer revenue share for e-commerce sector (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier C
https://marsdigital.co.nz/what-is-digital-marketing/ ↗
Source Article
What is Digital Marketing? | Mars Digital
We talk a lot about digital marketing here at Mars Digital, but I don’t believe I’ve ever gone into an explanation of exactly what digital marketing is. So this is exactly what I’ll be doing in this post. At a very high level, digital marketing is the process or act of advertising through and on dig…
Original Research
Adobe
· Original study ↗
Methodology
Cited from Adobe Digital Index
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 41% | |
| 2021 | 41% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce sector: 41% repeat customer revenue share. Source: Adobe (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-business-ecommerce-revenue-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/repeat-business-ecommerce-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- repeat customer revenue share for e-commerce sector<br><small>Source: Adobe (2018) · <a href="https://lighthousedata.io/data/repeat-business-ecommerce-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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