B Evidence Grade B Graded under review Safe to Cite Dated

100%

100% -- campaign response rate for Red 5 Studios iPod recruitment campaign (2015)

2015  · theresourcegroup.asia

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Attribution: theresourcegroup.asia View source
Lighthouse Research Team
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Source verified Evidence graded
Value
100%
Unit
Percentage
Data Vintage
2015
Entity
Red 5 Studios iPod recruitment campaign
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
theresourcegroup.asia Primary Tier C
https://theresourcegroup.asia/creative-recruitment/ ↗
Confidence: 55/100 Vintage: 2015 Channel: Deep Crawl
Source Article
Creative Recruitment Campaigns That Companies Can Learn From
Hiring is tough. Try to do that in Singapore and it’s a matter of time before you come down with depression. With the increase in employee attrition, recruiters are spending crazy hours going through and filtering the most suitable candidates from thousands of resumes across different platforms. It …
Original Research
theresourcegroup.asia · Original study ↗

Compared to ~2% success rate for typical direct mail

Methodology documented
Industrymarketing
Plain Text
Red 5 Studios iPod recruitment campaign: 100% campaign response rate. Source: theresourcegroup.asia (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/red5-direct-mail-response-rate
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<blockquote cite="https://lighthousedata.io/data/red5-direct-mail-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- campaign response rate for Red 5 Studios iPod recruitment campaign<br><small>Source: theresourcegroup.asia (2015) · <a href="https://lighthousedata.io/data/red5-direct-mail-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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