B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.52%
6.52% -- click through rate for Recart merchants (8 Shopify stores) - SMS campaigns (2021-11)
Recart merchants using SMS campaigns achieved an average click-through rate of 6.52% based on an analysis of November campaign results.
- Based on a small sample of 8 top-performing Shopify stores using Recart
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.52%
Unit
Percentage
Data Vintage
2021-11
Entity
Sample Size
8
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recart
Primary
Tier A
https://recart.com/8-sms-campaign-flows-case-study ↗
Source Article
8 SMS Campaign Flows case study
8 Outstanding SMS Campaign Strategies That You Can Copy This Month
Looking to improve your SMS campaigns without wasting money or annoying your customers? We analyzed the November results of 8 Shopify stores that achieved great success with Recart’s SMS campaigns (running 4-10 campaigns a month!), a…
Original Research
Recart
· Original study ↗
Methodology
Average CTR across SMS campaigns run by 8 top-performing Shopify stores using Recart, running 4-10 campaigns per month during November; year inferred from archive crawl date (Aug 2022). Article contrasts this with promotional email CTRs rarely exceeding 2%.
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionNorth America
Channelmulti-channel
Cite this stat
Plain Text
Recart merchants (8 Shopify stores) - SMS campaigns: 6.52% click through rate. Source: Recart (2021-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recart-sms-campaign-avg-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/recart-sms-campaign-avg-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.52%</strong> -- click through rate for Recart merchants (8 Shopify stores) - SMS campaigns<br><small>Source: Recart (2021-11) · <a href="https://lighthousedata.io/data/recart-sms-campaign-avg-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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