B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.99%
0.99% -- click through rate for Real estate industry Facebook Ads (2024)
The average click-through rate (CTR) for real estate Facebook Ads in 2024 was 0.99%.
- Original data source not attributed
- Benchmarks vary depending on audience, ad creative, placement, and other factors
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.99%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
pay.adflex.io
Primary
Tier C
https://pay.adflex.io/blogs/news/facebook-ads-benchmarks ↗
Source Article
Facebook Ads Benchmarks: How Does Your Campaign Measure Up?
Facebook Ads Benchmarks: How Does Your Campaign Measure Up?
Facebook Ads benchmarks refer to the key performance indicators (KPIs) that help advertisers measure the success of their Facebook ad campaigns. Understanding these benchmarks is essential for optimizing your ads and achieving your advertis…
Also cited by
Rebus Advertising
https://rebusadvertising.com/blogs/facebook-advertising-for-attorneys/
2026-09-19
Original Research
pay.adflex.io
· Original study ↗
Methodology
From industry benchmark table in article; original data source not attributed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Real estate industry Facebook Ads: 0.99% click through rate. Source: pay.adflex.io (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-estate-facebook-ads-ctr-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/real-estate-facebook-ads-ctr-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.99%</strong> -- click through rate for Real estate industry Facebook Ads<br><small>Source: pay.adflex.io (2024) · <a href="https://lighthousedata.io/data/real-estate-facebook-ads-ctr-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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