B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8.43%
8.43% -- click through rate for Real Estate (Google Ads) (2025)
Real Estate Google Ads campaigns achieved an average click-through rate of 8.43% based on WordStream benchmark data from April 2024 to March 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.43%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
16,446
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://www.whatconverts.com/blog/ppc-costs-are-rising-and-that-makes-every-dollar-more-fragile/ ↗
Source Article
PPC Costs Are Rising—And That Makes Every Dollar More Fragile
Original Research
WordStream
· Original study ↗
Methodology
Per WordStream analysis of 16,446 Google Ads campaigns (April 2024–March 2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Real Estate (Google Ads): 8.43% click through rate. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-estate-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/real-estate-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.43%</strong> -- click through rate for Real Estate (Google Ads)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/real-estate-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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