B
Evidence Grade B
Graded
under review
Safe to Cite
Current
3.25%
3.25% -- click through rate for Standard (non-gifted) outreach emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reachdesk
Primary
Tier C
https://adventuregraphics.co.uk/christmas-gift-ideas-for-your-customers/ ↗
Source Article
Christmas Gift Ideas For Your Customers (And Are They Worth It?)
Original Research
Reachdesk
· Original study ↗
Methodology
Baseline CTR for standard emails, per Reachdesk gifted campaign study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Standard (non-gifted) outreach emails: 3.25% click through rate. Source: Reachdesk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reachdesk-standard-email-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reachdesk-standard-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.25%</strong> -- click through rate for Standard (non-gifted) outreach emails<br><small>Source: Reachdesk (2026) · <a href="https://lighthousedata.io/data/reachdesk-standard-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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