B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- purchase abandonment rate for Indian online shoppers (2024)
67% of Indian online shoppers abandon a purchase when their preferred payment method is unavailable.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Razorpay
Primary
Tier B
https://magicworksitsolutions.com/blog/9-essential-steps-to-start-your-online-business ↗
Source Article
9 Steps to Start an Online Business in India (2026 Guide)
The Short Answer
India's online business environment in 2026 is the most accessible it has ever been. UPI processes over 15 billion transactions a month. Pan-India logistics delivers to 27,000 pin codes within 48 hours. Razorpay and Cashfree have reduced payment gateway setup to a single afternoon. …
Original Research
Razorpay
· Original study ↗
Methodology
Cited from Razorpay Payments Report 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian online shoppers: 67% purchase abandonment rate. Source: Razorpay (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/razorpay-payment-abandonment-67
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<blockquote cite="https://lighthousedata.io/data/razorpay-payment-abandonment-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- purchase abandonment rate for Indian online shoppers<br><small>Source: Razorpay (2024) · <a href="https://lighthousedata.io/data/razorpay-payment-abandonment-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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