B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.8%
14.8% -- checkout abandonment reason share for checkout abandoners (2012)
14.8% of checkout abandoners cited running out of time as the reason they failed to finish their purchase, making it the top reason for checkout abandonment.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14.8%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
http://bizrateinsights.com/blog/2013/02/5-quick-ways-to-reduce-shopping-cart-abandonment/ ↗
Source Article
5 Quick Ways to Reduce Shopping Cart Abandonment
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights survey of online shoppers
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 8.3% | |
| 2012 (current) | 14.8% | +78.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
checkout abandoners: 14.8% checkout abandonment reason share. Source: Bizrate Insights (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ran-out-of-time-checkout-abandonment-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ran-out-of-time-checkout-abandonment-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.8%</strong> -- checkout abandonment reason share for checkout abandoners<br><small>Source: Bizrate Insights (2012) · <a href="https://lighthousedata.io/data/ran-out-of-time-checkout-abandonment-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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