B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

8.3%

8.3% -- checkout abandonment reason share for checkout abandoners (2012)

Name: Checkout Abandonment Reason Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2012 · Bizrate Insights

8.3% of checkout abandoners balk when they see shipping fees.

Cite this stat Share How we verify

Attribution: Bizrate Insights View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

8.3%

Unit

Percentage

Data Vintage

2012

Entity

checkout abandoners

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bizrate Insights Primary Tier A

http://bizrateinsights.com/blog/2013/02/5-quick-ways-to-reduce-shopping-cart-abandonment/ ↗

Confidence: 57/100 Vintage: 2012 Channel: Common Crawl

Source Article

5 Quick Ways to Reduce Shopping Cart Abandonment

Original Research

Bizrate Insights · Original study ↗

Methodology

Bizrate Insights survey of online shoppers

Methodology documented

Trend Over Time

Period	Value	Change
2012 (current)	8.3%
2012 (current)	14.8%	+78.3%

Segmentation

Industrymarketing

Cite this stat

Plain Text

checkout abandoners: 8.3% checkout abandonment reason share. Source: Bizrate Insights (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shipping-fees-checkout-abandonment-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/shipping-fees-checkout-abandonment-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.3%</strong> -- checkout abandonment reason share for checkout abandoners<br><small>Source: Bizrate Insights (2012) · <a href="https://lighthousedata.io/data/shipping-fees-checkout-abandonment-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →