B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- checkout abandonment reason share for checkout abandoners citing unexpected costs (2026)
39% of checkout abandoners cite unexpected costs at the end as their reason for abandoning checkout.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kirro.io
Primary
Tier C
https://kirro.io/conversion-funnel-optimization ↗
Source Article
Conversion Funnel Optimization: Stage-by-Stage Playbook
Conversion funnel optimization is finding where people drop out of your buying journey and fixing those spots. Stage by stage. Not all at once. Not by guessing. You measure each step, find the worst leak, test a fix, and repeat. It’s conversion rate optimization applied to each stage of your funnel.…
Original Research
kirro.io
· Original study ↗
Methodology
Baymard research cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 39% | |
| 2026 (current) | 39% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
checkout abandoners citing unexpected costs: 39% checkout abandonment reason share. Source: kirro.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandon-unexpected-costs-39
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandon-unexpected-costs-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- checkout abandonment reason share for checkout abandoners citing unexpected costs<br><small>Source: kirro.io (2026) · <a href="https://lighthousedata.io/data/abandon-unexpected-costs-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.