B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- checkout abandonment reason share for checkout abandoners citing complicated checkout (2025)
18% of checkout abandoners abandon because the checkout was too complicated.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://kirro.io/conversion-funnel-optimization ↗
Source Article
Conversion Funnel Optimization: Stage-by-Stage Playbook
Conversion funnel optimization is finding where people drop out of your buying journey and fixing those spots. Stage by stage. Not all at once. Not by guessing. You measure each step, find the worst leak, test a fix, and repeat. It’s conversion rate optimization applied to each stage of your funnel.…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 18% | |
| 2026 | 18% | 0% |
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
checkout abandoners citing complicated checkout: 18% checkout abandonment reason share. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandonment-complicated-checkout-18
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<blockquote cite="https://lighthousedata.io/data/abandonment-complicated-checkout-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- checkout abandonment reason share for checkout abandoners citing complicated checkout<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/abandonment-complicated-checkout-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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