B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- click through rate for QR code and NFC connected packaging campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier B
https://appetitecreative.com/in-a-compelling-piece-titled-driving-digital-engagement-data-adaptation… ↗
Source Article
Driving digital engagement: Data, adaptation and investment take center stage
Original Research
Appetite Creative
· Original study ↗
Methodology
Company-reported benchmark from Appetite Creative connected packaging campaigns, cited in Packaging Insights article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
QR code and NFC connected packaging campaigns: 14% click through rate. Source: Appetite Creative (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qr-packaging-scan-ctr-14
HTML Embed
<blockquote cite="https://lighthousedata.io/data/qr-packaging-scan-ctr-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- click through rate for QR code and NFC connected packaging campaigns<br><small>Source: Appetite Creative (2026) · <a href="https://lighthousedata.io/data/qr-packaging-scan-ctr-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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