B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- click through rate for QR code campaigns (2026)
QR code-driven click-through rate (CTR) averages approximately 37% in well-placed contexts.
- Applies specifically to well-placed contexts
- Sourced from aggregated publicly reported industry data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
u2l.ai
Primary
Tier C
https://u2l.ai/blog/qr-code-marketing-guide ↗
Source Article
QR Code Marketing: The Complete 2026 Playbook | U2L AI Blog
QR Code Marketing: The Complete 2026 Playbook
QR code marketing strategy for 2026. Placements, dynamic codes, tracking, CTAs that earn the scan, and real campaigns you can copy. Built for measurable results.
QR code marketing is the practice of using scannable codes to bridge offline placements (pri…
Original Research
u2l.ai
· Original study ↗
Methodology
Sourced from 'publicly reported industry data', original study unnamed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
QR code campaigns: 37% click through rate. Source: u2l.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qr-code-ctr-37-percent
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<blockquote cite="https://lighthousedata.io/data/qr-code-ctr-37-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- click through rate for QR code campaigns<br><small>Source: u2l.ai (2026) · <a href="https://lighthousedata.io/data/qr-code-ctr-37-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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