B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- retention increase for mobile app users receiving push notifications (2018)
Sending push notifications can increase retention by 20 percent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leanplum
Primary
Tier A
https://www.leanplum.com/blog/email-marketing-strategy/ ↗
Source Article
Stop! Here’s Why Your Email Marketing Strategy Is All Wrong | Leanplum
Stop! Here’s Why You’re Emailing All Wrong
If your email marketing strategy has its roots in a time when Tom Hanks didn’t have gray in his hair, it might be time to rethink how email fits into an integrated marketing approach.
Source: Giphy
Face it: using email as a standalone channel is old school.…
Original Research
Leanplum
· Original study ↗
Methodology
Leanplum platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile app users receiving push notifications: 20% retention increase. Source: Leanplum (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-notifications-retention-increase
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<blockquote cite="https://lighthousedata.io/data/push-notifications-retention-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- retention increase for mobile app users receiving push notifications<br><small>Source: Leanplum (2018) · <a href="https://lighthousedata.io/data/push-notifications-retention-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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