B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29%
29% -- retention increase for users (2025)
Short videos achieve a 29% increase in retention compared to long videos.
- Compared short videos to long videos
- Internal JOIN data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JOIN Stories
Primary
Tier B
https://website.join-stories.com/blog/short-content-video-quelle-place-dans-votre-tunnel-de-conversi… ↗
Source Article
Short-content vidéo : quelle place dans votre tunnel de conversion ? - JOIN Stories
Short-content vidéo : quelle place dans votre tunnel de conversion ?
En 2025, la vidéo courte change les règles du e-commerce.
Le short-content vidéo n’est plus un simple format de divertissement sur TikTok ou Instagram.
C’est désormais un levier stratégique dans les tunnels de conversion des marque…
Original Research
JOIN Stories
· Original study ↗
Methodology
Source: internal JOIN
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
users: 29% retention increase. Source: JOIN Stories (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-video-retention-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/short-video-retention-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- retention increase for users<br><small>Source: JOIN Stories (2025) · <a href="https://lighthousedata.io/data/short-video-retention-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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