B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- retention increase for Flyin (RTB House re-engagement campaign) (2022)
Flyin achieved 33% higher retention during an RTB House re-engagement campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RTB House
Primary
Tier A
https://www.rtbhouse.com/blog/how-otas-can-make-smart-use-of-marketing-budget ↗
Source Article
OTAs Marketing: Strategies & Best Practices | RTB House
Reasons to feel greater confidence in 2022
The world is opening up again as restrictions are eased. US travelers, for example (especially the 66% of whom are fully vaccinated) can now visit almost all Asian and European countries, and even popular destinations such as Australia, New Zealand, Israel,…
Original Research
RTB House
· Original study ↗
Methodology
Company-reported case study results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Flyin (RTB House re-engagement campaign): 33% retention increase. Source: RTB House (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flyin-retention-increase-33
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<blockquote cite="https://lighthousedata.io/data/flyin-retention-increase-33" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- retention increase for Flyin (RTB House re-engagement campaign)<br><small>Source: RTB House (2022) · <a href="https://lighthousedata.io/data/flyin-retention-increase-33" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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