B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- engagement rate lift for Blesh push notification advertising (Toyota Hybrid campaign) (2018-10)
Push notification engagement rates in the Toyota Hybrid campaign via Blesh were over 60% higher than benchmarks.
- Source states engagement rates were 'over 60% higher than benchmarks'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2018-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Awarion
Primary
Tier B
https://awarion.com/toyota-hybrid-uses-ad-tech-to-showcase-its-car-tech/ ↗
Source Article
Toyota Hybrid uses ad tech to showcase its car tech
Original Research
Awarion
· Original study ↗
Methodology
Campaign-reported engagement lift vs. benchmarks; 'over 60%' stated as a floor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Blesh push notification advertising (Toyota Hybrid campaign): 60% engagement rate lift. Source: Awarion (2018-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-notification-engagement-lift-toyota
HTML Embed
<blockquote cite="https://lighthousedata.io/data/push-notification-engagement-lift-toyota" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- engagement rate lift for Blesh push notification advertising (Toyota Hybrid campaign)<br><small>Source: Awarion (2018-10) · <a href="https://lighthousedata.io/data/push-notification-engagement-lift-toyota" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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