B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- purchase intent uplift for video ads vs static display ads (2025)
Purchase intent after exposure to video ads is 27% higher compared to static display ads.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
IPG Media Lab
Primary
Tier C
https://greenfroglabs.com/blog/benefits-of-video-marketing ↗
Source Article
Video is not just another content format. It is the highest-performing content format by almost every metric that matters to a business.
That is not opinion. That is measurement.
According to Wyzowl's 2025 State of Video Marketing report, 91% of businesses now use video as a marketing tool, up from …
Original Research
IPG Media Lab
· Original study ↗
Methodology
Citing IPG Media Lab 2025 ad effectiveness study
Methodology documented
Segmentation
Industrymarketing
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Plain Text
video ads vs static display ads: 27% purchase intent uplift. Source: IPG Media Lab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-video-2025
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<blockquote cite="https://lighthousedata.io/data/purchase-intent-video-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- purchase intent uplift for video ads vs static display ads<br><small>Source: IPG Media Lab (2025) · <a href="https://lighthousedata.io/data/purchase-intent-video-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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